Dispensary Chain

The Challenge

Dispensary E, a fast-growing cannabis dispensary chain in California, needed to drive awareness, engagement, and real sales across the busiest season of the year. With multiple new store openings and a roster of seasonal promotions, they came to us with two core objectives: bring new customers through the door and drive purchases online and in-store.

Key Campaigns

2 Holiday Promotion Emails
2 Grand Openings
Meta Paid Social (December push)
Programmatic Display (November & December)
Each campaign was tailored to its objective with geo-targeted messaging, custom creative, and clear CTAs.

Each campaign was tailored with platform-native creative, audience-specific messaging, and clear CTAs to drive results.

The Strategy

Byone Marketing led strategy, creative direction, and media execution across three key channels: email, Meta (Facebook + Instagram), and programmatic display. Our strategy focused on:

Full-funnel campaign structure

From first touch to conversion across every channel

Hyper-local targeting

Custom segments by store location, event type, and past buyer behavior

Performance-driven creative

Refreshed assets based on real-time data and platform best practices

Strategic optimization

Daily budget pacing, bid adjustments, and campaign-level reporting

Revenue-focused planning

Everything we did was tied to ROAS, not just reach

The Results

Across the campaign period, we delivered real, measurable growth for Dispensary E.

By the Numbers

Total Display Purchases: 6,076
Paid Social Impressions: 4,060,148
Post Engagements: 834,151
New Users Acquired: 90,000+
First-Time Purchasers: 10,000+ (monthly)
Top ROAS (Display): 19.46x
Top ROAS (Paid Social): 5.26x (after creative + targeting refresh)

Standout Campaign

Display Ads in November: 937 purchases on $4.8K spend = 19.46x ROAS Meta Paid Social in December: 5.26x ROAS after ad revamp + audience shift

Our Role

This wasn’t “set it and forget it.” Byone Marketing ran the strategy and execution from end to end:

Client Feedback

“We were thrilled with the results. The campaigns not only brought people in the door but helped us measure what actually moved the needle. The Byone team gave our brand the focus and expertise we needed during a make-or-break season.”

— Marketing Manager, Dispensary E

Why Byone Marketing?

We’re not just media buyers. We’re your growth partner. From strategy to creative to reporting, we do it all—hands-on, soup to nuts. If you’re looking for a boutique team that acts like an extension of your own, you’ve found it.