Casual Dining

The Challenge

Seafood Restaurant needed to revamp its digital strategy to drive more foot traffic and increase engagement across devices—without wasting impressions. With locations across the country, the campaign had to feel local, relevant, and measurable while outperforming previous years’ results.

Key Campaign Details

The campaign included a mix of high-performing digital placements:

The Strategy

Byone Marketing layered advanced targeting to ensure every impression hit the mark:

Demo and performance- based targeting

Adults 18–49 with $45k+ household income and Seafood Restaurants' loyalists, lapsed patrons, and competitors’ diners

Paid Search

Focused on near me and reservations

Lookalike targeting

Audiences mimicking digital behaviors of verified customers

Integrated gaming unit

Responsive creative to adapt across devices

Mobile lift study

Included to quantify in-store impact

The Results

This campaign didn’t just outperform industry benchmarks—it drove real, measurable visits to Seafood Restaurant’s locations. We not only increased impressions and engagement, but also saw clear evidence of market share shift from key competitors like Chili’s, Applebee’s, and Outback Steakhouse.

By the Numbers

44% year-over-year increase in impressions with the same budget
3x the category average for click-through rate year over year
80% video completion rate, well above industry norms
9.27% click-through rate for paid search
2.3% click0through rate for gaming unit
33.6% lift in visits vs. control

Our Role

Byone Marketing led media strategy, platform selection, and partner negotiations. We built and optimized campaigns across channels, designed targeting architecture, and delivered results-driven reporting that helped inform the next wave of campaigns. We also managed testing, lift studies, and tactical pivots throughout the run.

What Worked

Responsive Gaming Unit: Engaging and high-performing across devices
Localized Messaging: Relevance drove better attention and lift
Smart Targeting: Competitive conquesting and loyalist lookalikes worked exceptionally well
Mobile Media Partners: Excelled in driving real-world traffic
Cross-channel reporting and insights

Client Feedback

“This campaign outperformed every benchmark we set. We saw a direct connection between our media spend and in-store visits. The team was smart, proactive, and relentless about driving results.”

— Marketing Director, Seafood Restaurant

Why Byone Marketing?

We’re not just media buyers. We’re your growth partner. From strategy to creative to reporting, we do it all—hands-on, soup to nuts. If you’re looking for a boutique team that acts like an extension of your own, you’ve found it.